What is En Primeur?
Bordeaux En Primeur is the world's longest running commodities market. Also known as 'wine futures', En Primeur is when the Bordelais sell their wines while still in barrel. Merchants and buyers from all over the world flock to Bordeaux for a week to taste the wines en primeur and judge which wines they want to buy and for how much.
‘ ...I am convinced that our presence in Bordeaux makes a huge difference to how we buy and sell these Grand Cru Classé wines, and others, to our clientele. Although our experience is second-to-none, I am very aware of the expectations and traditions established over the last few centuries! ’
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